A great way to catch your reader's attention is to tell a story. Everything you consider writing can be told as a story.
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will asist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
What a day it was yesterday - such a big day for us!
In case you still feel a bit puzzled about all
of our yesterday's announcements, here is a little
summary for you.
We have decided to change the
name because "OpenERP" didn't reflect the offering
of the company anymore. With our newest apps, such
as Website Builder, PoS or eCommerce, we have
moved beyond the ERP territory.
But don't worry, Odoo is and always will be
fully open source. You can read more about the new name here.
We have also prepared a short FAQ to explain all these changes
to all of you.
Discover more about Odoo
With Odoo's fully integrated software, you can easily manage your
meetings, schedule business calls, create recurring meetings,
synchronize your agenda and easily keep in touch with your colleagues,
partners and other people involved in projects or business discussions.
Check now and discover more today!
A Section Subtitle
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the customer – find out what they want and give it to them.

First Feature
Tell what's the value for the
customer for this feature.
Second Feature
Write what the customer would like to know,
not what you want to show.
Third Feature
A small explanation of this great
feature, in clear words.
A Punchy Headline

A Small Subtitle
Choose a vibrant image and write an inspiring paragraph about it. It does not have to be long, but it should reinforce your image.